Sunday, April 25, 2010

Why Beauty Salons Can Survive Even in Recessions

The Broadway promoter, Florenz Ziegfeld, of Ziegfeld Follies fame, was one quoted as saying "Beauty in the flesh will continue to rule the world." This statement helps explain the continued popularity of the beauty salon. Some people are willing to go to extreme lengths and spend lots of money to look their best. It is no wonder that the beauty salon is one of the better business opportunities for folks looking to open their own businesses.

One allure to opening a salon is the variety of services that the owner provide the clients. A hair salon that offers a wide range of hair care services has the opportunity to increase revenue. In addition to the basic cutting and styling of hair, these shops can offer coloring, perms, highlighting, foils and weaves and relaxing among other services.

One very popular service provided by today's salons is nail care. The majority of nail care business comes from manicures and pedicures. But there is also a demand for nail repair and sculpting. A customer who enters the shop for a nail service might be tempted to try some of the other services offered. This is a "pull effect" and can increase business.

Another good source of income in salons is spa treatments. Providing these services will require more money at startup, as they require special equipment. But, more and more salons are offering these services as demand rises. You may want to consider offering facials, massages, body wraps and scrubs and aromatherapy.

Selling hair and beauty products is a critical component of achieving business success. Profit margins on these products can add up in a hurry. Having a broad inventory of shampoos, gels, pomades, conditioners, etc., can turn your salon into a one-stop shopping location for your customers hair product needs. Moreover, they will rely on your expertise on their specific requirements, so don't be bashful about recommending a particular product.

So, how much money will you need to open the doors? Well, there a number of things that will determine that answer. First of all is the size of the shop and how much is rent per square foot? Generally, 500 square feet is the minimum you will need for a salon. And the specific area you choose may affect the rent. But pick an area that will make your customers feel safe. Other costs you can expect to encounter are insurance, license fees, inventory of retail products, personnel and equipment.

Once your store is open, keep in mind the little things that make a business successful. Always take care of your customers. You want them to be happy so that they will return as well as telling their friends and family about you. Make sure the shop is always clean and that your employees are adept at customer service.

Staring a new salon can be very exciting. It can also give you a sense of accomplishment and personal growth. Being diligent with managing costs and taking care of each customer will help your salon be the best it can be.


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View this post on my blog: http://travelnursesuccess.com/why-beauty-salons-can-survive-even-in-recessions

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